Customer Relationship Management :
=> CRM is a means of managing all aspects of a
customer's relationship with an organization to increase customer loyalty
retention and an organization's profitability.
=> To guarantee that every customer has a highly
satisfying online buying experience, the company asks the dealers to agree to a
number of standards including :
1. checking online orders twice daily.
2. shipping online orders within 24 hours.
3. responding to customer inquiries within 24 hours.
The Benefits of CRM :
=> Allows a company to operate more efficiently
and effectively in the area of supporting customer needs.
=>CRM moves far beyond technology by identifying
customer needs and designing specific marketing campaigns tailored to each.
=> The firm can analyze it to identify patterns
and create marketing campaigns and sales promotions for different customer
segments.
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