Chapter 2 - Identifying Competitive Advantage

Assalamualaikum! Today we learn about Identifying Competitive Advantage

Introduction

What is competitive advantage?

• A product or service that an organization's customers place a greater value on than similar offerings from a competitor.
• Unfortunately, CA is temporary because competitors keep dublicate the strategy.
• Then, the company should start the new competitve advantage.

5 Forces model :

1. Buyer power.
2. Supplier power.
3. Threat of subtitute products or service.
4. Threats of new entrants.
5. Rivalry among existing companies.

Thats all for this chapter. The End.